Posts Tagged ‘microbrewery set up’
In the last post we discussed about the various questions to be answered when it comes to equipment selection in microbrewery. We discussed whether we should use new or old equipment. If we are using new equipment what all things to consider before placing order for equipments. In this post we shall discuss about the various kind of equipement
required in microbrewery.
Here we will discuss the main equipment required for a 1000l/batch Microbrewery. This is not a complete list but it covers the major equipment requirement. I have categories the equipment based on their functioning. These caterogies are – Mash System, Fermentation system, Cooling system, Filter system, Controlling system and Cleaning system.
The equipments required under these categories are mentioned below:
- Fermentation tank
- Yeast adding equipment
- Cooling pump
- Ice liquid tank
- Refrigeration machine
- Filter diamite tank
- Meter controlling board
- Regerator board
- PLC controll board
- Sterilize tank
- Alkali liquor tank
- Washing pump
In India, the concept of microbrewery is in its early stages. That is why there are not much used equipments available at present. So, whenever we talk about used equipments we look at the equipment which are originally designed for other industries. It could be dairies, soft drink plants, etc., where only some of the processing equipments can be used. The other option is to import the used equipment from markets like China or East Europe.
Now let’s have a look at the new equipments. There are few provider/suppliers are available in India or you can look at some other countries also for suppliers. Before we invite the proposal from suppliers, we should be very clear and specific about our requirements with detailed specifications. The more we nail down the details, the less is the margin of error and fewer changes during the course of construction which will result in less extra charges.
Following are the set of points which should be considered while planning for microbrewery equipments:
- How many different Beers do you plan on brewing
- How many brews would you be comfortable brewing per week (One brew generally takes upto 8 hours)
- What will be the yearly capacity of microbrewery – It could be 200 Litres to 1000 Litres Beer per day.
- Space required for brewing equipments.
- What would be the outer finish of equipments – Stainless steel (It would be the cheapest and easiest to maintain), Copper expensive and hardest to maintain, but best looking) or Stainless steel with copper bands.
- Where and how to consider integrating some used equipment.
- Costing – equipments and its installation.
- Packaging – Bottles/cans and their sizes.
Please feel free to write me if you require any other information related to microbrewery equipments.
Only a good project planning can lead towards a right project implementation. All the planning should have completed before we move to implementation part because we can not start planning for implementation while we are actually implementing.
We can use some project management technique to manage the project. We can use CPM/PERT (Critical path method / Performance evaluation review technique). It will help us organize our thoughts and work. It may help us in following ways:
- Prediction of deliverables
- Planning resource requirements
- Controlling resource allocation
- Internal program review
- External program review
- Performance evaluation
- Easy to use
Let us now look at the different points to be considered at the implementation stage of a microbrewery.
- CPM/PERT network, detailed structure and schedules
- Freezing out progress monitoring procedures
- Freezing out reports in terms of types, frequency and scope.
- Order beforehand, major equipment and long delivery items – Depending on location delivery may take 30 to 60 days.
- Complete and detailed Working drawings
– Construction material
– piping, electrical
- Selecting best among the specifications and technical bid documents
- Review Vendors’ drawings, program details, projections and performance
- Giving contracts to contractors to take things forward
- Construction management systems and procedures
- Process for other pending licenses/ legal requirements
- Note down the feasible changes
Phew! Implementation is the most tough and interesting task. Here you can see your dream actually taking a shape!
Share your views.
Okay, so as of now we are done with first five steps required to set up a microbrewery, they are Conceptual examination, Market intelligence, Feasibility study, Project justification and Financial analysis.
Today we are going to discuss the next step which is project planning. Till now we have gathered and analysed lots of relevant info/knowledge. In this step we are going to convert that knowledge to concrete plans, objectives and deliverables.
Project planning basically is a discipline to pin down as what all steps are required to complete a project within a certain timeframe, along with defined stages, and with designated resources. It can be divided into 4 simple steps as follows:
Setting objectives – measurable objectives in terms of timeframe.
Identifying deliverables – specify when and what task would be delivered.
Planning the scheduling – Effort required for different series of tasks along with the schedule.
Making supporting plans – who will do what work, communication channel, amount of risk involved in accomplishing the different tasks etc.
Now let us look at some of the points we need to look at while doing a project planning for a microbrewery set up:
- Master schedule – with smaller tasks and respective goals
- Work break up – who is doing what, how and with timeline
- Complete details of every step – like detailed engineering, working drawings.
- Lists – for different vendors/contractors/suppliers
- Procedural strategy
- Procurement commercial terms and conditions, warranties
- Liability list ready – during construction, operation, product
- Cost control estimates
- Cash flow forecasts, establish contingency plan
- Equipment decision – new/old, who will supply
- Basic amenities – like electricity, water, transportation/logistics
Tell me if I am missing any point in project planning. In next post will discuss about the implementation part.
Share your views.
In my previous post I discussed about the various functions/steps to go through before setting up a microbrewery. I also discussed the first step, ‘Conceptual examination’ in detail. In this post I shall discuss the importance of market examination and various questions need to be answered.
Before starting any business we have to do an extensive market examination. Market intelligence can help to understand where opportunities lie for the business, how big a challenge they represent, and what we need to do to succeed.
Some of the important factors which need to be considered while doing a market examination for your microbrewery, are mentioned below:
- Target market and the market segmentation based on your initial objectives.
- What is the structure and size of your target market and their purchasing power.
- What all kinds of Beer are available and popular in your target market
- How significant is size of target market to size of your microbrewery project.
- What are the localization of demand for specialty Beers and the level of competition
- What kind of Beer people prefer in your target area.
- Income groups and price range of your target market.
- What are the distributive trade practices, restrictions, preferences.
- Regulatory requirements, local approvals, product approvals etc.
- Estimates of sales revenue, costs of sales, distribution costs.
- Have I forgotten anything? Do write me a note
Some of the answers you may already have in your mind, and for some you would have to do your research. It would be good that you spend some time seeking these answers, because they will become the backbone to your operations. A good consultant/ market research firm can help you document these answers.
In next post I shall discuss the third step/function which is feasibility study.
In my last post I discussed and drafted nine key functions that we must address when we are setting up a microbrewery. Since the steps involved are many, this would become a very lengthy post. So I have broken down the content in small posts. In case you want any detailed information, you can always write to us.
As all good project start, the first step is to do an ‘conceptual examination’. Here we generally answer the questions which starts from how, why, where, etc. Answering these questions, gives you clarity and a sense of purpose to the entire thing.
Some of the factors (along with some pointers) that you should have answers to, are mentioned below:
- Why do you want to start a microbrewery?
- A microbrewery or a brewpub – Apart from size, the main difference is that a brewpub is an installation that brews its own Beer for the consumption at its premises like club, pub, hotel etc. While a microbrewery is a small independent brewing operation that sells to local market, club, pub with or without their own brand name.
- Will it be a partnership or own venture? – Who are your potential partners, their strengths/weakness in your business
- What will be the size, capacity of microbrewery? – 1000L or more per batch of brewing
- Where will the micobrewery located? – Land cost, aquisition etc.
- What are the kinds of Beer that will be produced – What flavours
- Where will you source the raw materials – Agencies, Distributors, locally/ internationally
- What kind of documentation will be required? – Licensing, paperwork etc.
- How will the packaging, brand naming etc.work? – Branding agencies,
- How will the logistics (distributions) work? – Through agents or wil you bee selling to a larger brewery.
- Where will the financing come from? – Though this is complete step in our process which only can be analysed once the market is defined, type of Beer to be produced, raw material, equipments have been selected and their cost. However a rough estimate about costs and form where the money is coming from, should be known to go ahead for the project.
- Malt extract or whole grain – Based on your objective, target audience, you can take your decision.
- What are your manpower requirements? – Brewmasters, Accountant, Engineer, Logistics, Admin etc.
- Where to find expert advice? – Hire a consultant, contact to some existing microbrewery owners.
In my next post I shall discuss about the Market examination/Intelligence required before setting up a microbrewery.
So you want to set up and operate a Microbrewery? Well this blog post is intented to provide a summary of all the steps to setting up a successful Microbrewery operation, from starting to serving. You must be having some unanswered questions on how to go about setting up a Microbrewery and brewing industry. I shall try to address all of them one by one.
Its not too long when the first microbrewery was established in Gurgaon, Haryana, India. Since then people have responed/appreciated this idea of Microbrewery very well and in no time has become a great potential in an exciting new industry that has all kinds of possibilities for growth, profit, and fun.
Setting up a Microbrewery from scratch is a capital project that can be broken down into nine basic functions. You can also call it a Microbrewery development life cycle. Each function is very critical and must be managed properly, from very first step of conceptualization to the end step serving. At every step/function there are whole lot of questions which you need to get answers for. You may already know the answers to some of the questions but others you will have to research/ask from experts as per your situation. Though I shall try to answer most of them here.
I shall assist you in organising your already found answers and to identify some important questions which you might not have considered yet. Following is a list of nine major function/steps that you must systematically and professionally proceed to do. Sometimes the answers may be quick to find, or may involve a lot of time and money to ensure getting the best answers.
Well, in this post I am listing the nine functions/steps. In my next post I shall discuss them one by one.
Microbrewery development life cycle/ 9 functions of a microbrewery set up project
- Conceptual examination
- Market examination/Intelligence
- Feasibility study
- Project justification
- Financial analysis
- Project planning
- Operational management
Keep looking this space to get most relevant/practical questions and answers for each function/step.