Archive for the ‘Beer News’ Category
Every year more and more visitors turn up at the Oktoberfest and amazing things get lost and found. In the two week festival, 6.9 million visitors had some 7.5 million litres of beer. But what is more entertaining is the list of lost items – which makes up an interesting read always.
Below is an Info-graphic of the items deposited in the lost & found office, for the last 5 years. Click on image for a larger version 🙂
This year (2011) the authorities received:
1 live, eight-centimeter-long grasshopper
1 Viking helmet
1 electric wheelchair (just how?)
1 rucksack containing two foldable camping chairs
1 case full of musical notes
1,300 items of clothing
over 1,000 identity cards
390 mobile phones
370 pairs of eyeglasses (wow!!)
80 items of jewellery and watches
The http://www.muenchen.de/ website says that, what is not claimed gets auctioned. Now who would want a set of dentures, I wonder 🙂
Info-graphic Design – Arjun Kariyal
Times are changing. Many people are becoming adventorous and doing things that they have wanted to do. In the last few months I have met a few well to do professionals, people who are just starting out and people on cross-roads of their respective careers. The thread which connected them all was:
1. They want to become an entrepreneur
2. They want to set up a microbrewery/brewpub
People are now more aware of craft beer, microbrewery and beerpub, mostly because of their extensive travel around the globe and the web. With the government relaxing its norms and policies, a few states in India have opened up licences to set up new breweries/ brewubs. And I am sure in times to come, practically every state in India would have its licences
Craft beer is a luxury when compared with regular beer but it is a luxury that people can afford. It is a small and niche industry but globally it has a loyal customer base. The fact that it is largely unexplored in the Indian market, makes it a good business opportunity.
Most often when a new brewery/ bewpub opens up, they strive to create their own edge by brewing that special recipe and building up their customer base. This also becomes the key differentiator and indicator of growth. In a way it is good, because everybody is alert and wants to be ahead of the competition. The game also become challenging because the quantities produced is miniscule compared to a large brewery. Also the ingedients used/ flavours produced are exotic. Besides the regular Ale, Lager we now have choices between Coffee, Chocolate , Champagne…you name it and the flavour is there.
Unlike the West, where there are a lot of home brewers, organised platforms and courses available before someone moves on to start their own brewpub, India is still a growing market. Some entrepreneurs who are new to the area seek guidance/ mentoring from consultants, trade suppliers, brewery manufacturers, brewmasters and industry experts. It is a good idea to have all the cost and time approximations before one starts, otherwise there may be disappointments later.
In my next post I will put up a sample business plan, which will help entrepreneurs do the numbers 🙂
It was in 1975 when the first Beer Festival was held in London. 34 years on, this years GBBF (Great British Beer Festival) is bing held between Aug 02 and 06, at Earl’s court London.
The festival is often dubbed as the “biggest pub in the world” with 450 beers participating from British breweries and som 200 beers participating from Belgium, Germany, Italy, Netherlands, Czech and even the USA
2010 saw approx 67000 visitors to the festival with approx 75 pints poured per minute, thats a whopping 200,000 pints sold.
The festival is organised by CAMRA (Campaign for Real Ale). While CAMRA promotes good-quality real ale and pubs and has systematically left out good hand crafted beers from the festival, there has been much debate about inclusion of craft beers. However this year will see the inclusion of craft beer at the venue.
This round goes to the beer lover. May the best Beer win 😀
Are you looking for people who can give you advice on Beer. Look no further, Klout a social website has aggregated a lost of top 10 influencers on the topic of beer.
These influencers are chosen by looking at the action they’re taking specifically on beer and related topics.
You can read more about the influencers here.
The countries are ranked by the per capita consumption of beer.
- Czech Republic
- United Kingdom
- United States of America
- New Zealand
The complete list can be found here. India stands at 48th 🙂
There is also an interesting paper on “Beer Drinking Nations – The determinants of Global Beer Consumption” You can read the extract here
The Smithsonian features an absolutely fantastic article about Patrick McGovern, (referred as the Beer Archaelogist), a scholar who has unearthed about 3000 year old Beer recipes by analyzing residues in ancient pottery.
“Dr. Pat,” as he’s known at Dogfish Head, is the world’s foremost expert on ancient fermented beverages, and he cracks long-forgotten recipes with chemistry, scouring ancient kegs and bottles for residue samples to scrutinize in the lab. He has identified the world’s oldest known barley beer (from Iran’s Zagros Mountains, dating to 3400 B.C.), the oldest grape wine (also from the Zagros, circa 5400 B.C.) and the earliest known booze of any kind, a Neolithic grog from China’s Yellow River Valley brewed some 9,000 years ago.
The ancients were liable to spike their drinks with all sorts of unpredictable stuff—olive oil, bog myrtle, cheese, meadowsweet, mugwort, carrot, not to mention hallucinogens like hemp and poppy.
Now Dr. Pat is planning with a brewer, Sam Calagione, on making seven kegs of the experimental beverage in the New York City.
To read the complete article, click here.