Archive for the ‘Beer Ads’ Category
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.
Here’s an excerpt:
A New York City subway train holds 1,200 people. This blog was viewed about 6,400 times in 2011. If it were a NYC subway train, it would take about 5 trips to carry that many people.
Before long, India had its first brewery in Shimla. This was around the late 1820’s when Edward Dyer set up Dyer Beweries. It was in 1840’s that Lion Beer, the first brand that was sold in the market and has since become famous as Asia’s then first, and now oldest beer. Also because of the British Empire, other countries like New Zealand, South Africa, Sri Lanka started producing the beer.
Over the years Dyer Breweries changed hands, and was renamed as Mohan Meakin Limited.
Before setting up of the Dyer Breweries, The East India Company was importing a lot of October beer, brewed by George Hodgson (Bow Brewery). The journey to India by ship, would usually take couple of months and it seems this style of beer stayed fresh (not flat) after the months of journey to India. Hodgson is often mentioned as the inventor of the India Pale beer.
The Lion Beer was originally an India Pale Ale (IPA) and only in the 1960’s did it become a lager. The IPA version of Lion Beer became such a hit with the Britishers in India that they would exclaim “As good as back home”.
The name “pale ale” came from brews made from pale malt. Its roots have been traced since the 17th century Britain. This type of beer was lightly hopped and because there was less smoking/roasting of barley, the brew was paler in colour.
The other styles of the IPA are:
American-Style Black Ale: This type of beer retains the aroma of a typical IPA style beer, but because of use of roasted malts, the appearance is dark/black.
Belgian-Style IPA: Belgian brewers added thei own twist to the IPA by fermenting the IPA with a Belgian yeast strain and follow it with adding Belgian candi sugar.
Double India Pale Ale: This type has a very high amount of malts, hops and usually the alcohol content is also above 7%.