The Beer Chronicles

All about beer

The Great Beer Dream – Microbrewery

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Times are changing. Many people are becoming adventorous and doing things that they have wanted to do. In the last few months I have met a few well to do professionals, people who are just starting out and people on cross-roads of their respective careers. The thread which connected them all was:

1. They want to become an entrepreneur
2. They want to set up a microbrewery/brewpub

People are now more aware of craft beer, microbrewery and beerpub, mostly because of their extensive travel around the globe and the web. With the government relaxing its norms and policies, a few states in India have opened up licences to set up new breweries/ brewubs. And I am sure in times to come, practically every state in India would have its licences

Craft beer is a luxury when compared with regular beer but it is a luxury that people can afford. It is a small and niche industry but globally it has a loyal customer base. The fact that it is largely unexplored in the Indian market, makes it a good business opportunity.

Most often when a new brewery/ bewpub opens up, they strive to create their own edge by brewing that special recipe and building up their customer base. This also becomes the key differentiator and indicator of growth. In a way it is good, because everybody is alert and wants to be ahead of the competition. The game also become challenging because the quantities produced is miniscule compared to a large brewery. Also the ingedients used/ flavours produced are exotic. Besides the regular Ale, Lager we now have choices between Coffee, Chocolate , Champagne…you name it and the flavour is there.

Unlike the West, where there are a lot of home brewers, organised platforms and courses available before someone moves on to start their own brewpub, India is still a growing market. Some entrepreneurs who are new to the area seek guidance/ mentoring from consultants, trade suppliers, brewery manufacturers, brewmasters and industry experts. It is a good idea to have all the cost and time approximations before one starts, otherwise there may be disappointments later.

In my next post I will put up a sample business plan, which will help entrepreneurs do the numbers 🙂

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Written by admin

September 14, 2011 at 9:46 pm

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