Setting up a Microbrewery
Continuing my previous post about Microbrewery and opportunities in India, this post is about how to establish a Microbrewery.
The idea of starting your own microbrewery is a potent combination of business and pleasure. Starting a Microbrewery and selling Beer is becoming a hot and trendy business in India. Microbrewery start ups have a substantially better than average success rate as compared to other businesses.
Besides the availability of funds, there are certain factors which need to be considered before setting up a microbrewery. They are:
Selection of brew: What kind of Beer you want to brew and what variety/quality will make you to stand above the competition from commercial Beer or other microbreweries. This can also be answered with what kind of Barley, Water, Hops, Yeasts (any special strain) etc. you want to use to get that special Beer you wish to brew.
Location of the Microbrewery: As of now the concept of Microbrewery in India, is restricted to bigger cities like Gurgaon, Pune, Bangalore, Delhi etc. These cities follow global trends and it is more likely that people here have an inclination to try more variety/ flavored Beer over the commercially available ones.
Requirement of space: This usually depends on the capacity you want to produce, types of equipments, sitting capacity (in case of Brewpub) etc. Because of its size, a reasonable Microbrewery can be started in a single room or the basement/ terrace of your apartments (Depending on availability of power, water and appropriate licences)
Licensing: The license for operating a microbrewery is issued by the respected state excise department. If you wish to start a pub also along with microbrewery then you need to apply for a separate license.
Equipments: Based on the Beer type and the capacity, the brewing equipments are selected. The basic equipments are Mash tun, Hot liquor tank, kettle, wort aeration, apparatus, plate heat exchanger, vessels etc.
Most of it is usually available for online buy, but it is preferable to interact with someone knowledgeable from the industry. Usually hiring a Microbrewery consultant eases of a lot of your pressures. They can help you with all the requirements, processes, formalities, setting up, procuring and some amount of marketing too.
In the next post I will talk about the costing that go in setting up a Microbrewery